Week 3 – Demographic Site Analysis- Planning and Marketing for Health Services Organizations

The demographic site analysis provides a summary of a specific market area. For this paper component, your team will choose a specific geographic area (locality, ZIP code, or census tract) and prepare a demographic profile of the people who live in that area from data available at the website of the U.S. Census Bureau (www.census.gov (Links to an external site.)) or another reputable demographic sources (for example, the local Chamber of Commerce, a state hospital association, or another government source). For online courses, teams will agree upon a specific market to analyze and prepare a profile of that market. For blended courses, teams will analyze and prepare a profile of the local market. This profile should provide specific demographic information about the population, including relevant facts and figures. For example, your team might include information on population growth, gender, race and ethnicity, education level, marital status, age ranges, or income ranges. If available, your team might also include data regarding health characteristics of the market’s population. Data are sometimes available from local or state health departments or from national health registries (such as the CDC). Your team is encouraged to include graphs or charts that help describe the demographics of the geographic area (at least one is required). Be sure to keep track as you go of the sources for any graphs, charts or images used in the the paper and later in the presentation. You will need to cite them in your paper and on your presentation slides, and keeping a list now will save you the work of recreating the information later.