From Your Exploring Business text on ETHICS Chapter 2:
It’s very popular today for company spokespersons to brag about the great things their companies are doing to help the environment. Condé Nast, a worldwide magazine publishing company, questioned whether many of these vocal companies have earned bragging rights or whether they’re merely engaging in self-serving marketing stunts. After extensive research, Condé Nast created two lists: the “Green 11 roster of good guys” and the “Toxic 10” list of offenders that could be doing more to help the environment. Review Condé Nast’s findings in its article “The Toxic Ten” (at http://www.portfolio.com/news-markets/national-news/portfolio/2008/02/19/10-Worst-Corporate-Polluters). Select one of the companies spotlighted. Go to that company’s Web site and read about its environmental efforts. Then answer the following questions:
• Based on the information provided in the Condé Nast article and on your selected company’s Web site, how would you rate the company’s environmental initiatives?
• Do the statements on the company’s Web site mesh with the criticism voiced by Condé Nast?
• In your opinion, does the company deserve to be on Condé Nast’s “Toxic 10” list? Why, or why not?
• Why does the company promote its environmental efforts? Is this promotion effective?
• BE SURE TO THINK ABOUT THIS WHEN MAKING PLANS TO DEVELOP YOUR OWN GREEN BUSINESS LATER THIS SEMESTER
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
Read moreEach paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.
Read moreThanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.
Read moreYour email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.
Read moreBy sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.
Read more