You are a project manager for a medium-sized manufacturer of motorcycle cruisers. The engines in motorcycle cruisers, like the ones you manufacture, are usually categorized by size rather than the number of cylinders. In the past, your company has successfully manufactured and marketed the best-selling of these fuel-efficient cruisers that occupy the middleweight class. The rather nebulous middleweight class comprises motorcycles broadly ranging in engine size from 500 cubic centimeters, or cc, to 1000 cc.
Executives at your company are now interested in motorcycles with larger motors and would eventually like to produce motorcycles in the touring class, specifically designed to excel at covering long distances with motors larger than 1100 cc. The proposed target market for these larger motorcycles consists of males between the ages of 35 and 60 in global markets. Price points for the larger motorcycles cover income ranges from $55,000 to $100,000. Management has decided that your company will meet the objectives stated herein within the next five (5) years. During the proposed changeover, the company will continue to manufacture the middleweight cruisers to serve its existing clientele.
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