Joe receives an e-mail for a friend request from his childhood friend, Sara, on a social network site. Joe accepts her request and uses the chat function to send an instant message to her. Joe and Sara have a long conversation and catch up on the past 20 years. Sara notices on Joe’s profile page that he is a conservative, went to a university near their hometown, and has a Chihuahua. Joe sees on Sara’s profile page that she is a liberal, went to art school, and is a reality television fanatic. Seeing Sara’s interest sparks his memory of a time at work when his co-workers talked about a show that involves a dog whisperer. He begins to watch the show and is instantly hooked. He becomes a follower on the dog whisper’s microblog, buys his dog training videos, and clicks the “Like” button on his social network page. Knowing Sara’s interest for reality television, Joe recommends the show about the dog whisperer to her.
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