Assignment: Discussion—Sustainability and Innovation

 
Module Overview (Provided As Attachment)
Module Readings and Assignment:
Complete the following readings early in the module:

Read the overview/online lectures for the Module 
From the textbook, Capitalism at the Crossroads: Next Generation Business Strategies for a Post-Crisis World, read the following chapters:

The sustainable value portfolio
Clean technology and creative destruction
Innovation from the bottom-up

From the Argosy University online library resources, read:

Srinivasan, S. & Singh, R. K. (2010). The persistence of green goodwill. Environment, Development, and Sustainability, 12(5), 825–837.
http://www.thecampuscommon.com/library/ezproxy/ticketdemocs.asp?sch=auo&turl=http://search.proquest.com/docview/ 750311764

 
Assignment: Discussion—Sustainability and Innovation
 Implementing sustainability measures is a complex task involving management of supply chain risk factors such as scarce resources, social and labor problems, and subcontractor oversight. Despite the known potential to improve productivity and cost structures many companies are finding it difficult to successfully implement sustainable measures. 

As stated on each of their Web sites, Southwest Airlines and American Airlines purport to be engaged in sustainable best practices and innovation. Review each company’s official standpoint on sustainability and environmental reports at the following:

Southwest Airlines. Environmental initiatives: Environmental stewardship. Retrieved from http://www.southwest.com/html/southwest-difference/southwest-citizenship/environmental-initiatives/index.html
American Airlines. Protecting the environment. Retrieved from http://www.aa.com/i18n/aboutUs/corporateResponsibility/environment/protecting-the-environment.jsp

Using the Argosy University online library resources and the Internet research the two airlines. 

Compare and contrast the business practices of the two organizations and the value they place on sustainability. Cover the following in your comparative analysis:

Examine the sustainability best practices that the organizations are engaged in or are planning to adopt and their perceived meaning to the organizations.

Describe the innovation types and processes the organizations have formulated or are formulating.

Provide a hypothesis on the reasons why the innovation types might have been the focus. Explain whether or not you believe they have been successful in their sustainability endeavors.

 By Friday September 14, 2018, post your response to the Discussion Area.  

 Write your initial response in 300–500 words.  turned-in on time, Grading criteria followed All assignment qualifications addressed correctly, Grading Criteria followed, Include Question followed by the answer  Reference Page Included Cover page Included, Paragraphs  Indented,  Running-head included, main heading should be centered; all  new  paragraphs should be indented;  paper should be right ragged,   not right justified; references,  should always go on a standalone  page. abstracts are not usually indented; acronyms should be spelled out when using them  for  the first time, for example HR. references as listed are APA  standard.   When you  submit your papers through turnitin.com, your overall  similarity  index  score should not be exceedingly high, with   ten to  fifteen percent  being  the maximum,  Please make sure your APA  formatting of citations. I have provided the  APA resource cite for you. https://owl.english.purdue.edu/owl/resource/560/01, Please work on using literature within the span of the last 5 years,  keep in mind there should not be any one, two, or three sentence  paragraphs   
Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuation.

Do the following when responding:

Read your answers.
Provide substantive comments by

contributing new, relevant information from course readings, Web sites, or other sources;
building on the remarks or questions; or
sharing practical examples of key concepts from your professional or personal experiences

Respond to feedback on your posting and provide feedback to ideas.
Make sure your writing

is clear, concise, and organized;
demonstrates ethical scholarship in accurate representation and attribution of sources; and
displays accurate spelling, grammar, and punctuation.

Grading Criteria:
Quality of initial posting, including fulfillment of assignment instructions
Reference to supporting readings and other materials
Language and grammar