Analysis of Crisis Communications

As explained in your textbook, crisis communications has its own set of principles, including the provision of accurate, timely information; expressing concern for the safety of lives; protecting the organization’s assets; and acting as a good corporate or community citizen. Put another way in informal guidelines, “Tell it all, tell it fast; put people first, don’t win the war and lose the peace,” and the old adage, “Don’t do battle with someone who buys ink by the barrel.” In other words, work closely with the media to be sure they get accurate, timely information, and don’t worry about insignificant errors or omissions.