Do research on Phillip Morris (Marlboro). Now focus your research on this company’s promotion and communications strategy. Find out as much as you can about the company’s promotion mix. Before starting on your paper make sure you are familiar with the fi
Do research on Phillip Morris (Marlboro). Now focus your research on this company’s promotion and communications strategy. Find out as much as you can about the company’s promotion mix. Before starting on your paper make sure you are familiar with the five main aspects of the promotion mix – advertising, public relations, personal selling, sales promotion, and direct marketing. Review all of the background […]