Attitude consists of the non-observable components of why people engage in given behaviors. Primarily, the psychological characteristics define what people are (Aronson et al., 2019). For instance, in the case of Julie, she is addicted to smoking. Besides, she has also formed a positive attitude towards running to be in shape. Thus, she is experiencing an attitude dilemma since smoking and running do not go together. There are various theories of attitude change that best explain Julie’s situation. For instance, cognitive dissonance theory assesses the incompatibility that an individual might perceive between two attitudes (Levy et al., 2018). In the case of Julie, the attitude of smoking and running are incompatible. However, ignoring one brings discomfort. When an individual tries any form of inconsistency, it makes the person uncomfortable. Thus, the individual attempts to reduce the dissonance resulting in discomfort.
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