In 1969, researchers Bibb Latane and John Darley conducted a series of experiments to determine how and when individuals decide to act upon witnessing a person in need of assistance. In these experiments, the researchers would stage an emergency situation and then measure how long it took participants to respond. Interestingly, the researchers discovered that participants were less likely to respond when they were with a group of people (Latane & Darley, 1969). By 1970, these same researchers suggested that bystanders might not respond for the following reasons (Latane & Darley, 1970):
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