: M2: Lesson 2: AL Assignment 2.2 – Color

 

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  • Choose one of the following options and complete the assignment.
  • Be sure to use complete sentences and standard English spelling and grammar in your submissions.
  • Be sure to refer to required readings and supplementary material in your submission and include citations when appropriate.
  • Label your assignment option number in your submission.
  • Do not write your assignment in the Comments section!

Option 1: Color Meaning 

For this option you must answer the questions for all 4 colors. 

Red

  1. What does this color mean? Research information on word associations, emotions, ideas, and symbols that are related to the colors.
  2. Find a company logo associated with the color. Include a link to the logo image.
  3. How does the color represent or reinforce the company’s values/mission?
  4. Think of another color that would be a great fit for the company and the service or product that they provide. Explain your color choice.

Yellow

  1. What does this color mean? Research information on word associations, emotions, ideas, and symbols that are related to the colors.
  2. Find a company logo associated with the color. Include a link to the logo image.
  3. How does the color represent or reinforce the company’s values/mission?
  4. Think of another color that would be a great fit for the company and the service or product that they provide. Explain your color choice.

Purple

  1. What does this color mean? Research information on word associations, emotions, ideas, and symbols that are related to the colors.
  2. Find a company logo associated with the color. Include a link to the logo image.
  3. How does the color represent or reinforce the company’s values/mission?
  4. Think of another color that would be a great fit for the company and the service or product that they provide. Explain your color choice.

Green

  1. What does this color mean? Research information on word associations, emotions, ideas, and symbols that are related to the colors.
  2. Find a company logo associated with the color. Include a link to the logo image.
  3. How does the color represent or reinforce the company’s values/mission?
  4. Think of another color that would be a great fit for the company and the service or product that they provide. Explain your color choice.

After you have answered the question above, answer the following: 

  1. How did this assignment help to reinforce concepts in this chapter of the textbook? Be sure to refer to required readings and supplementary material in your submission and include citations when appropriate.

Option 2:

Choose two contrasting color works of art from the Google Art & Culture site (https://www.google.com/culturalinstitute/beta/). Focus on the artists’ uses of color.

Write a separate paragraph on each of the artworks you have chosen. In these paragraphs make sure you describe all of the colors that you see in the work.

  1. Do you have any personal associations with these colors?
  2. Does the artwork follow a color scheme?
  3. Does it include warm or cool colors?
  4. Are the colors neutral? Are the colors saturated?
  5. Now, compare your results. Be sure to include a link to both works of art that you have selected.
  6. How did this assignment help to reinforce concepts in this chapter of the textbook? Be sure to refer to required readings and supplementary material in your submission and include citations when appropriate.

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