Public Relations

Youth

In Week 1, you completed the research analysis of your PR strategy plan for Rock Pic School. This week, you must create a strategy for the following three areas that the school wishes to engage in: media relations, consumer relations, and special events or promotions.

Tasks:

Using Microsoft PowerPoint, create a PR strategy for Rock Pic School. Your plan must include the following:

The primary goal for the PR strategy
A message plan:
- What is the message to communicate?
- Who is the target audience for the message?
- What is the message description?
- Who is delivering the message?
A tactical plan:
- An executive summary
- At least two tactics for each of the three types of PR areas the school will be engaging in
The desired outcome of the strategy

Place the highlights on the slides and the complete description or analysis in the speaker’s notes area of the presentation.

Deliverable:

Create a Microsoft PowerPoint presentation of at least 7 slides.
Use proper MLA formatting for your document and source citations.

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