It’s got to be one of the most convenient products ever—especially for consumers who want their coffee (or tea or other hot beverage) efficiently delivered without much hassle. The Keurig K-Cups® were invented in 1992 by John Sylvan. Like any innovator, Sylvan was looking for a better way. For him, it was finding a better way to provide his 30–40 daily cups of coffee in a way that was customizable and easy. The single-serve brewing pod he created became the Keurig K-Cup. Interesting note: Keurig translates to “neat” in Dutch, and the Keurig machine and its ubiquitous K-Cup arequite neat. The single-brew machine is a very efficient and convenient alternative to the traditional coffee pot or to stopping and picking up drive-through coffee every morning. However, what Sylvan didn’t anticipate was (1) the overwhelming popularity of the approach and (2) the amount of waste the single-serve pods would create because of that popularity.
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