All of us are subject to powerful influences on our thinking, influences that we are often unaware of. For example, advertisers spend billions of dollars to manipulate our thinking in ways that are complex and subtle (Chaffee, 2004). In this manipulation, not only is imagery a component of persuading us to be attracted to a commercial and product, but also the use of language. When we listen and focus on these messages, sometimes we can pick out the language used. However, many times we do not realize how the language affects us (such as subliminal messages). Language is very powerful, and when used correctly, control can come your way!
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