An important phenomenon of self is self-serving bias. We usually think about ourselves favorably; and therefore tend to accept the credit when things go our way and place credit on others when things do not go our way. Self-presentation is another interesting theory. It emphasizes how an individual modifies his or her mannerism, behavior, appearance, and attitude to create a favorable impression on others. As you have learned, self-presentation varies depending on the culture, but what about the online environment? Online learning, shopping, and personal home Web pages are just a few areas where an individual’s presence is viewed.
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