How do researchers study why people do the things they do? At first it might appear difficult, if not impossible, to study human behavior without changing the behavior of the study subjects. After all, people may change their behavior knowing that they are being studied. It may also appear difficult to avoid exploiting subjects for the sake of research. It is true that there are significant challenges in studying social psychology; however, well-designed studies can result in important information about human behavior that can have far reaching benefits to individuals and society. This week, you explore important considerations in how researchers conduct social psychology studies. You also analyze how research on prosocial, or helping, behavior could increase understanding of, or promote solutions to, social issues.
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